I recently had this innovative communications video shared with me, it highlights the innovative and differentiated position of Sweden, with a focus on Stockholm. While some of it is little more than a gimmick, most of it is rather smart and achieves remarkable ‘cut-through’ in a time efficient manner.

Innovation, sustainability and technology are three of the hottest brand value creating elements at the moment and this campaign (or perhaps ir was just one event) achieves all three.