Brand

What We Do

For some time now the question ‘What do you do?’ has been a little bit of a long answer here at Cooper & Co.

We have a diverse range of interests but there are key underpinning motives, values and desires about improving our world with a mix of commercial and non-commercial sustainable activities.

These are captured in our revised one pager ‘ Cooper & Co: What We Do’ which holds at the core our values of developing best practice entrepreneurship, disruptive and sustaining innovation and business technology strategy.

The activities are grouped as follows, all around the core activities of Business Technology Strategy which we define as tech and tech enabled business large and small.

Cooper & Co – Investing, delivering and managing Business Technology Strategy

Enterprise & Mid Market Segment

Commercial

  • Large Transaction Due Diligence Consulting (pre and post transaction, buy and sell side representation e.g. acting CIO/COO)
  • Expert Opinion and Mergers & Acquisition consulting – advisory support with a focus on technology, operations, strategic alignment and execution
  • Project Consulting (e.g. acting CIO/COO and similar) strong background in marketplaces, real-time, finance and trading and high volume retail

Non-Commercial (Pro Bono / Volunteer)

  • Social channels sharing best practice
  • Special Interest Groups (advocacy)
  • Best practice and industry commentary blogs

Tech Startups

Commercial

  • Angel equity – cash investment
  • Advisory Consulting – commission based referral to experts facilitating trade sales
  • Products (creation, development, experimentation, joint ventures)

Non-Commercial (Pro Bono / Volunteer)

  • Tech Startup Ecosystem Advocacy
  • Mentoring / Assistance (e.g. Pitch coaching for SydStart)
  • Community Events (e.g. SydStart now StartCon) and Industry Associations / Policy 

City Differentiation

I recently had this innovative communications video shared with me, it highlights the innovative and differentiated position of Sweden, with a focus on Stockholm. While some of it is little more than a gimmick, most of it is rather smart and achieves remarkable ‘cut-through’ in a time efficient manner.

Innovation, sustainability and technology are three of the hottest brand value creating elements at the moment and this campaign (or perhaps ir was just one event) achieves all three.