COOPER & CO

Our Principles

We have identified a set of leadership principles and tried to follow them every day for decades.

We encourage you to consider how you can do the same.

Cooper & Co Principles & Values

  • Be Useful
  • Keep It Simple: Complexity Builds Up And Destroys Empires
  • The Everyone Test: If everyone did this would it be good for the world?
  • Give Back: Everyone volunteers or you don’t know or care enough
  • Think & Deliver: Think Long Term then Deliver Short Term
  • Think People & Earth: Whole Foods (Know What Is On Your Plate). Unprocessed (No Additives). No Plastic. Reuse Recycle. Local. Local. Local.
  • Steady Progress: Start Slow. Aim For Free. Build Mutual Value. Accelerate Fastest.
  • Early Stage: Act like a startup or a challenger and learn from them how to take fresh approaches
  • Think Global (is it good enough)
  • Technology (can change more than most people think)
  • Diversity & Diversification

Leadership Principles of Market Innovators

Click the links of global leaders and market innovators.