Tapjoy does the math, moves from bare metal to OpenStack cloud

Commercial reality kicks in for cloud software stacks.

Gigaom

These are interesting times for IT pros. The pressure is on to assess how their company’s tech is running and what deployment model will be best going forward. And they are inundated with claims that a) public cloud is best for everything, b) a mix of public and private resources is best, c) stark, bare metal is faster than cloud, d) co=location is cheapest  once you have a grip on your workload … the list goes on. As is usually the case, the truth is somewhere in the middle of that scrum.

Tapjoy, a mobile app marketing firm based in San Francisco, did its due diligence and decided to move a big chunk of its workload from bare-metal servers running at SoftLayer(s IBM) to OpenStack — but to OpenStack managed for it by Metacloud.

Here’s the thing, according to Tapjoy Head of Operations Wes Jossey (pictured above) who manages devops for the San Francisco-based company:…

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Software Entrepreneurs Must Go Mobile-First Or Die

Mobile has long been the catch cry for startup and enterprise Business Technology experts alike. This article originally from TechCrunch gives a very well prioritised list of how and why with examples.

Microsoft Has Just Launched Its First Android Smartphone, The Nokia X2

This new MS CEO is unlike any other, after Office on iPad and Salesforce.com now there is this droid phone, talk about changing strategy …

Internet Trends Analysis

Here at Cooper & Co we have a long standing appreciation of the work of Mary Meeker who is now @KPCB and continues to produce her excellent Internet Trends report on a semi regular basis.

Here are our top points extracted from the rather wonderful 164 pages of charts Mary and her team provided.

Many of these points are stating the bleeding obvious but now they are fact not opinions. Most are underlined with not just 50%+ pa movements but often by 2x and 4x trends.

  1. Real-time and personal is the new norm.
    Daily/Weekly consumption of information e.g. email, facebook is moving to mobile and realtime as the new norm for most people led by you guessed it – the young and trendy and connected millennials.
  2. Intimate and easy is the new norm.
    The social graph (and associated broadcast of information) as represented by facebook is being replaced by the contacts list on mobile with more frequent communication to a smaller more intimate audience as represented by whatsapp, snapchat and the like. Larger sophsticated apps and sites and being smashed by simpler single function apps that (often in the background) get used more often.
  3. Mobile has won. Globally. Led by US firms for now, but soon CN.
    The move from web to mobile is happening much faster than expected with more than a third of traffic now mobile and growing at 25% pa and accelerating. This is accompanied by the real-time trend and powered by an explosion of sensors (from 1-3 in early smartphones to 5-10 now) which is driving a new age of transparency, privacy challenges and also safety and market insights. All major companies are leading with mobile, simple functionality, multi-platform apps. US leads operating systems but challengers are expected especially from China which dominates with 80% mobile and 4 of the top ten firms garnered in just a few short years. Media channels are increasingly consumer more as apps than linear TV with multi-screen consumption now the norm. Cameras are dead, phones won years ago, the new messaging apps are underlining that with three orders of magnitude.
  4. Integrated commerce wins.
    Destination shopping is fading fast, integrated content plus community plus commerce is winning. Audiences (consumers on linear timelines) are being killed by fanbases (who share, comment, curate and create) all the time.
  5. Cloud wins.
    Cost reductions year on year of 30-40% (repeatedly for decades now) mean all three major inputs to innovative technology enabled businesses are being smashed: processing power (CPU), persistence (storage) and passing stuff around (bandwidth) means big data, disruptive mobile startups and cloud computing have never been more competitive and hence easier and cheaper. Amazon web services is winning with innovation, volume, market share, investment, pricing and product range – for example just their s3 persistence service has 3 trillion objects (files, movies, photos etc) in that product alone now.

Thats about it, the report is information dense a wonderful read if you get time. We loved it as usual. But most of the themes fit in above.

Just one last note on China, in the 1820s it was a third of the world’s economy now it has overtaken India and Latin America combined again and is about to overtake US and Europe but more importantly will exceed all four combined in less than 20 years on current trajectories.

http:/kpcb.com/InternetTrends is the latest report, happy reading. Or call us and we can help you adjust your business to incorporate these and other meaningful insights.

What We Do

For some time now the question ‘What do you do?’ has been a little bit of a long answer here at Cooper & Co.

We have a diverse range of interests but there are key underpinning motives, values and desires about improving our world with a mix of commercial and non-commercial sustainable activities.

These are captured in our revised one pager ‘ Cooper & Co: What We Do’ which holds at the core our values of developing best practice entrepreneurship, disruptive and sustaining innovation and business technology strategy.

The activities are grouped as follows, all around the core activities of Business Technology Strategy which we define as tech and tech enabled business large and small.

Cooper & Co – Investing, delivering and managing Business Technology Strategy

Enterprise & Mid Market Segment

Commercial

  • Large Transaction Due Diligence Consulting (pre and post transaction, buy and sell side representation e.g. acting CIO/COO)
  • Expert Opinion and Mergers & Acquisition consulting – advisory support with a focus on technology, operations, strategic alignment and execution
  • Project Consulting (e.g. acting CIO/COO and similar) strong background in marketplaces, real-time, finance and trading and high volume retail

Non-Commercial (Pro Bono / Volunteer)

  • Social channels sharing best practice
  • Special Interest Groups (advocacy)
  • Best practice and industry commentary blogs

Tech Startups

Commercial

  • Angel equity – cash investment
  • Advisory Consulting – commission based referral to experts facilitating trade sales
  • Products (creation, development, experimentation, joint ventures)

Non-Commercial (Pro Bono / Volunteer)

  • Tech Startup Ecosystem Advocacy
  • Mentoring / Assistance (e.g. Pitch coaching for SydStart)
  • Community Events (e.g. SydStart now StartCon) and Industry Associations / Policy 

New Tech Landscape

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The New Technology Landscape Guide by Cooper & Co

All stereotypes are wrong we can confidently predict with tongue firmly planted in cheek. When it comes to technology industry classifications this is certainly the case but we decided to publish this New Information & Communications Technology Landscape Guide to help people understand the changes the industry is undergoing.

No longer is it simply enterprise/business with their major suppliers and smaller nimble suppliers.

Now the position of the major suppliers is no longer disputed, they are at the top of the stock exchange food chain and are the leading enterprises in their own right dominating markets globally.

What is not clear and is consistently underestimated is the role of the digital creative (typically entertainment or ex-advertising and marketing centric and usually providing services or services bundled with a complete deliverable e.g campaign, game, movie, television advertisement – of which they only do a relatively small number each year) and the tech startups (typically disruptive innovation and product centric and since it is standardised/productised and usually internet software and software/hardware focused they are typically scalable to very large numbers).

Think of the difference between ‘digital creative’ and ‘tech and tech enabled startup’ to be something like the differences between Hollywood and Silicon Valley. Or in the case of advertising perhaps New York and Silicon Valley. They both have some level of entrepreneurship and technology but the differences are stark when it comes to scale, productisation, mindset, methodologies, talent portfolio and language.

To all you industry observers and commentators in all sectors, we hope you find this useful. Comments very welcome.

Note: Originally published Mar 12, 2013. Revised to correct typos and add more context (language, timeframes, stakeholders).

If you like this you might also be interested in how to manage it with Enpoma for Apps.

Enpoma Alpha Is Coming

2013-08-20 17.24.10

Application Portfolio Management has finally come of age and is available instantly for all large and small firms in the form of Enpoma for Apps – Enterprise Portfolio Management for everything from simple apps to complex mission critical multi-server platforms.

The pre-release (alpha) version of Enpoma for Apps is entering limited testing with enterprise prospects in a few countries. Some of the simpler screen shots will give you a feel for what it looks like.

Enterprise Portfolio Management (EnPoMa) is a small simplified centralised approach to managing large complex distributed sets of assets.

In this case we are focused on the technology and operations ecosystem assets (systems, vendors, stakeholders, responsibilities) much of which is generally referred to these days as apps even though in the enterprise world these apps may involve hundreds of servers, interfaces, people and other assets and liabilities including full stack inhouse and external components and IaaS, Paas and SaaS costing hundreds of millions of dollars.

Enpoma for Apps is a mobile, tablet and web app for enterprise senior management and their direct reports helping deliver strategic insight & management of an organisation’s technology.

  • Typically 80% of a large enterprise enterprise tech and operations s budget is spent on business as usual (i.e. keeping the lights on) the remaining is spent on pruning (decommissions/upgrades/consolidations) and innovation.
  • The idea is to help them innovate more by better managing risks (e.g. vendor, technology, concentration, geo, skill, key person) and opportunities (consolidation, diversification, acquisition etc) and more.
  • Enpoma gives you dashboards that pinpoint areas to focus on and more importantly what is not being focused on. Where you are making progress on understanding (the stages of knowing) and where you need to do more.
  • The app is available for instant deployment via our platform provider and thereafter accessible via the web and native mobile apps with granular access security controls
  • You can read more on our earlier Enpoma product announcement.
  • We are using a major platform as the foundation for the Enpoma innovation suite so we can focus on your business technology management and strategy challenges while our platform provider handles the significant burdens of high end security and reliability for the enterprise market
  • All the usual major certifications and security are covered by the platform including but not limited to –
    • ISO 27001 / ISO 27002
    • CISSP / CIPP / MSSPs / SAS 70 Type II / SysTrust
    • TLS / SSL end to end
    • TRUSTe CPS / JIPDC / EU SH

If you would like to participate in this limited release trial your firm could qualify for early access and discounts for the first year of use so please contact us using the form below.

Enpoma Alpha  2013-08-13 17.11.39  2013-08-13 17.12.02  2013-08-13 17.12.15  2013-08-13 17.13.35 2013-08-13 17.12.23

Please note that while most of our target market are likely to be larger firms, smaller technology centric firms and early adopters who want to be ‘ahead of the game’ strategically (e.g. for an upcoming investment or merger/acquisition) or who are operating a complex/diverse technology environment will also benefit.

If you heard about us via a closed audience notice (e.g. professional forum or direct mail) please let us know via the comments.

Enterprise Portfolio Management

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Building on years of work in large enterprises, we are pleased to announce a Beta release for the next Cooper & Co product – Enpoma.

Enpoma is an Enterprise Portfolio Management tool for tracking applications used in large organisations.

Enpoma lets you track, profile and analyse the strategic aspects of your applications like risk profile, team accountability, interfaces/integrations, life cycle and much more.

Enpoma is based on years of large scale work done in financial markets from large global retail and institutional banks to more niche investment banks. The key benefit are equally valuable in government and semi-government bodies as well as industrial firms.

Typical firms of 10,000 or more employees need to track hundreds or thousands of applications with diverse technologies and yet require consistent management tools for strategic and scenario planning and accountability.

Do you know the risk profile of every app in your organisation? What deployment platforms are you most vulnerable on? What coverage do you have for your mitigation planning. What system dependencies do you have across applications, application instances, locations, teams, Paas, IaaS, SaaS, open source technologies and more?